Quick Bites

How we impact our clients?

  • Improving Productivity of the sales/marketing service teams of our customers We Improve the productivity of service, marketing and sales teams of our customers
  • Ensuring Sales Teams Work We ensure sales teams work according to the sales strategy and achieve commercial objectives
  • Enhancing Continuous Learning We coach managers so they can get the best out of their teams, stimulating teamwork & cooperation
  • Assisting Learning & Development Measurements We work closely with L&D divisions to track the progress of skills learning & implementation.
  • Transforming To Value Centricity We transform service departments into value creating teams for their customers
  • Improving Revenues & Profitability We train salespeople to successfully sell at premium prices, achieving higher sales and profits.
  • Achieving Higher Efficiency We advise marketing teams and product managers to market (new) products & solutions with higher efficiency
  • One Winning Approach We align service, marketing and sales initiatives into one winning approach to serve customers better and create more added value

What We Offer

  • Negotiate Better Deals and Increase Your Profit
  • Selling Technical Solutions in a Business-to-Business Environment
  • Gaining Confidence and Upgrading Skills in Dealing with Price Increases
  • Giving Powerful Presentations and Persuading More Customers
  • Successful Selling in Difficult Times
  • Sales Management Productivity Program
  • Value Based Selling for Marketers
  • Value Based Selling for Experienced Sales Professionals
  • Cross-Selling and Upselling for Service Engineers
  • Managing Key Customers Better and Generating More Sustainable Business
  • Boosting Sales Team Performances and Achieve Targets Faster
  • Launching New Products and Solutions with Greater Impact

Think big, Start small, be practical

  • APPC's training sessions & productivity workshops are hands-on, to-the-point & fun
  • APPC's approach enhances learning by doing - room for individual input, real-life cases & personal challenges
    - exchanging tips based on participants’ experiences
    - pre-tasks and post-assignments to facilitate the learning experience
  • APPC’s trainers are facilitators of participants, conducting sessions that create a safe learning environment
  • Intermediate feedback & evaluation meetings with management are part of APPC's project setup allowing fine-tuning and swift adjustments if needed

Co-creation

  • APPC's training projects are highly customized through co-creation with the customers' specific contents, tools, case studies, role plays and exercises
  • We integrate customer-related strategies and trade environments in our projects, thanks to a long history in sales, coaching and consultancy
  • Our experience in B2B industries, combined with a hands-on and no-nonsense approach brings value to the table in program design and implementation

Online trio-coaching

  • To improve the implementation and secure results, trio-coaching sessions are essential to our projects
  • These sessions are steered by the manager with the APPC consultant “coaching the coach”
  • We engage participants and manager in taking development initiatives and motivating to secure action
  • For convenience, we run these trio-coaching virtually, avoiding the need to to travel
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