Quick Bites
How we impact our clients?
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Improving Productivity of the sales/marketing service teams of our customers We Improve the productivity of service, marketing and sales teams of our customers
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Ensuring Sales Teams Work We ensure sales teams work according to the sales strategy and achieve commercial objectives
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Enhancing Continuous Learning We coach managers so they can get the best out of their teams, stimulating teamwork & cooperation
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Assisting Learning & Development Measurements We work closely with L&D divisions to track the progress of skills learning & implementation.
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Transforming To Value Centricity We transform service departments into value creating teams for their customers
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Improving Revenues & Profitability We train salespeople to successfully sell at premium prices, achieving higher sales and profits.
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Achieving Higher Efficiency We advise marketing teams and product managers to market (new) products & solutions with higher efficiency
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One Winning Approach We align service, marketing and sales initiatives into one winning approach to serve customers better and create more added value

What We Offer
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Negotiate Better Deals and Increase Your Profit
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Selling Technical Solutions in a Business-to-Business Environment
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Gaining Confidence and Upgrading Skills in Dealing with Price Increases
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Giving Powerful Presentations and Persuading More Customers
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Successful Selling in Difficult Times
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Sales Management Productivity Program
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Value Based Selling for Marketers
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Value Based Selling for Experienced Sales Professionals
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Cross-Selling and Upselling for Service Engineers
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Managing Key Customers Better and Generating More Sustainable Business
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Boosting Sales Team Performances and Achieve Targets Faster
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Launching New Products and Solutions with Greater Impact
Think big, Start small, be practical
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APPC's training sessions & productivity workshops are hands-on, to-the-point & fun
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APPC's approach enhances learning by doing - room for individual input, real-life cases & personal challenges
- exchanging tips based on participants’ experiences
- pre-tasks and post-assignments to facilitate the learning experience -
APPC’s trainers are facilitators of participants, conducting sessions that create a safe learning environment
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Intermediate feedback & evaluation meetings with management are part of APPC's project setup allowing fine-tuning and swift adjustments if needed
Co-creation
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APPC's training projects are highly customized through co-creation with the customers' specific contents, tools, case studies, role plays and exercises
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We integrate customer-related strategies and trade environments in our projects, thanks to a long history in sales, coaching and consultancy
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Our experience in B2B industries, combined with a hands-on and no-nonsense approach brings value to the table in program design and implementation


Online trio-coaching
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To improve the implementation and secure results, trio-coaching sessions are essential to our projects
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These sessions are steered by the manager with the APPC consultant “coaching the coach”
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We engage participants and manager in taking development initiatives and motivating to secure action
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For convenience, we run these trio-coaching virtually, avoiding the need to to travel